Steam AI-content filter for gamers

What to build

A browser extension (Chrome/Firefox) for Steam that reads each game's mandatory AI-content disclosure label and overlays a 'hide AI-made games' filter on store search, category, and Steam Next Fest listing pages, so players can browse a human-made-only catalog.

Steam already forces devs to disclose AI-generated content but offers no way to filter on it, and a vocal segment of players want AI-made and vibecoded games hidden from browsing, especially during Next Fest.

Demand

Players frustrated by what they see as a flood of low-effort vibecoded submissions during Steam Next Fest want a 'No AI' filter now, since Valve has no native filtering despite requiring AI disclosure tags.

• Hacker NewsDiscussion

  'Steam Users Beg for No AI Filter as Vibecoders Flood Next Fest' — 170 points, 198 comments on HN; high engagement at the source.

• Steam community discussions / forum threadsDiscussion

  Users posting threads asking Valve to add a 'No AI' or AI-content filter to the Steam store and Next Fest browsing pages.

• Gaming press coverage of Next Fest AI content backlashNews

  Articles reporting on player frustration with a perceived increase in low-effort or AI-assisted game submissions during Steam Next Fest.

Stack

• Chrome Extension Manifest V3
• Steam Store Page / Storefront API
• SteamSpy or SteamDB data for AI-tag cross-reference
• IndexedDB for local caching
• Plasmo or WXT extension framework

Solo + AI difficulty

MVP is a simple DOM-injection extension scraping Steam's existing AI-disclosure labels and hiding tagged listings; buildable in a few days. Hard part is handling Steam's varied page layouts and keeping up with site changes.

Entry threshold

Very low barrier: Steam already requires sellers to disclose AI-generated content, so the filter logic is mostly scraping/reading existing tags and building a clean UI; a working extension or filtered list site is buildable solo with AI tools in a few days.

Window

3-6 months

Where to find first users

• r/Steam and r/pcgaming
• Steam community forums (the same threads requesting this)
• Product Hunt launch
• r/IndieGaming and game-dev Discords for feedback

Counter-signals & risks

• Steam could build native AI-content filtering itself, eliminating the need for a third-party extension.

• AI-content disclosure tags may be inconsistently or inaccurately applied by developers, undermining filter reliability.

• The forum users complaining loudly may be a small fraction of Steam's total audience, limiting monetization potential.